CASE STUDY
4X the creativity
in only
15 seconds
WORK
Kroger Personal Finance
PROJECT
Retail Video Campaigns
SERVICES
PROVIDED
Research and strategic development
Branding
Creative concepting
Copywriting
Art direction
Video production
Animation
The need
A few times a year, typically around popular holidays, national grocer Kroger runs its 4X Fuel Points promotion. During these times, Kroger Rewards members can earn (you guessed it) four times the usual fuel points when they purchase gift cards. But to boost gift card sales during their 4X Fuel Points promotions, Kroger needed a fast, fun and remarkably effective way to let consumers know that now is the time to turn their gift card purchases into even more fuel points.
What we did
From flying hearts to talking bunnies, holiday cookies and grilling for dad, Heinrich concepted and produced more than 400 :15 second videos over the years to support gift card and fuel–point promotions. For each video, we created scripts, concepts, story boards, found and directed talent, music, special effects and animations with our partners, all at breakneck speed. From there, we created anywhere from 12 to 36 versions of each video—depending on sizes needed—for each of the 12 different Kroger banner brands across the country.
The Results
Despite the limited screen time, Heinrich created videos that were delightfully snackable that everyday shoppers got inspired to save and engage with the Kroger brand in a novel way. And all those fun holiday themes gave audiences something to shop and celebrate.
Through vivid colors, inventive holiday twists and friendly narration, we captured audiences fast—because who doesn’t love a talking bunny?
WHY THE CLIENT SMILED
“Heinrich gets our brand and really understands our audience. Video after video, they come up with something we haven’t seen before and keep driving those click rates. And they’re just fun to work with!”
Lindsay Culter, Kroger Personal Finance Head of Marketing
