The average consumer only thinks about healthcare when they need it. That’s due, in part, to the less-than-simple nature of it all. From HMOs and PPOs to CNAs and PCPs, most consumers would rather avoid it altogether. That’s why our clients turn to us. We’re an agency that focuses on the personal side of healthcare, making it feel both important and accessible. Because the more relevant the message, and the simpler it feels, the easier it is to connect provider with patient.
To get into the mind of consumers, we go beyond the bubble of healthcare advertising and put on our consumer hats. We start by journey mapping, combining our experiences as healthcare consumers with a whole lot of research to ensure we understand the consumer’s mindset. From there, we create a healthcare marketing strategy that integrates our clients into that journey long-term. The goal isn’t just to sell plans or drive foot traffic. It’s to create change. Because by helping our clients, we’re also helping the communities they serve.
