Strategy + Research
To go far,
Anthropologists, business thinkers, trend watchers, insight hunters—we ask a lot of our strategy team. Fitting this remarkable service into just one title wasn’t easy.
we get deep
Let’s play with ideas
In-depth knowledge, diverse perspectives, access to industry-leading resources, and data-driven insights, we have all these and more, much more. The extra something that we bring is twofold—serious drive and a playful passion for strategy. We like exploring your brand’s potential and making it a reality.
Strategy worth building
Research and Insights
Business constantly changes, and so do we. Learning alongside clients, we curate research to get the right insights, the right way, at the right time. From niche B2B companies to Fortune 50 retailers selling to the masses, we deliver with exceptionalism.
Audience Personas
People are complex but understanding them doesn’t have to be. We take thousands of audience data points, and distill those into simple, human-centric terms so we know precisely who we are targeting and how they tick. Transformative, inspirational, exciting—that’s how we light your business’ fire.
Brand Strategy
Are you a startup needing to create your brand from scratch, or a mature company that’s hungry to evolve with the times? We thrive with a diverse array of tactics and tools, delivering the layers of nuanced strategy that you need. And superior brand positioning with outstanding consumer and market intelligence is how we do it.
Marketing Strategy
This is where Heinrich really excels at being an extension of your team. We turn C-suite leaderships’ goals into measurable marketing strategies. The value for clients comes from how we masterfully weave audience insights, competitor activity, cultural happenings, and your budget into carefully crafted marketing plans.
Campaign Strategy
Great, you have a plan—let’s give it life, the smart way. We begin with a polished idea, then we uncover that creative spark to ignite a path of creative concepting. After that, we’re ready to activate cross-functional teams with a data-driven tactical campaign, and ta-da, we’re going somewhere.
Communication Strategy
This is what informs how the creative messaging of your campaign cascades through key moments in the consumer journey. Audience-informed tactics help us to perform best so that the creative delivery has all it needs to pull at emotions and move audiences to action.
