Branding
Brands full of beauty
We breathe life into ideas and turn them into living-breathing brands. Define who they are. Give them a voice, a style, a soul—and of course, the legs and arms to be flawlessly executed.
and brains
Some great brands start in garages. More start at Heinrich.
Our approach is based on trust, listening, and not only making brands look and sound good (we do that too) but creating something smart. Shaping new brands or evolving existing ones, we help companies in any industry discover what they stand for and how they show up in the world. It’s almost like good parenting, but without the angsty teenage years.
Brands worth believing in
Brand Strategy
You can’t decorate a house that hasn’t been built yet. By developing your brand strategy first, we create the framework that makes your brand stand out and stand the test of time. Using discovery learnings, strategic research, audience insights, competitive audits and some Heinrich brand construction secrets, we ensure your foundation is solid from the start.
Naming
Coming up the so-spot-on-it-hurts name for our clients is what we live for. It makes our creative hearts beat a little faster and gives us the good kind of goosebumps. Because we know discovering your “oooh, that’s perfect” name (one that isn’t just good but smart) is an essential jumping off point for an even-more-perfect brand.
Verbal Identity
With the right words you can do anything, almost. Tone of voice, key brand messaging and even those small but mighty taglines—they all give your brand the fluency to be listened to and not just heard. Manifestos? We love writing those too, the branding ones that is.
Visual Identity
You want a brand that makes people stop, stare, and start a relationship. We have design chops to get you there. From logo suites to color palettes, typography and imagery, we create rich, flexible visual systems that will have your audience liking, following, and becoming your biggest fan.
Brand Guidelines
Inspirational and instructional, brand guidelines are your forever meal ticket. Adding all of the flavors, textures, and delicious qualities of your brand into one comprehensive document, we give you a go-to recipe for maintaining a consistent and cohesive experience, no matter who is cooking.
Collateral Development
Time to put your brand into action. Rolling up our already-rolled-up sleeves, we use our expertise to write, design and produce materials that will soon be seen—and revered—by people everywhere. Websites, signage, social media, video, and whatever else our creative brains dream up, we do it all and do it with style.
Brand Implementation
Ready to let your baby out of the nest? Heinrich has the strategy to make it soar. With a well-planned, effective implementation across all channels, we’ll take your brand off the page and strategically launch it into the world without ruffling a single feather.
