MEDICARE MARKETING

Complexity and compliance are our jam 

Today’s Medicare landscape is crowded, competitive, and increasingly volatile with a handful of Goliaths dominating the market. We help the Davids of Medicare insurance compete and win by outthinking the giants, because outspending them is off the table.  

We do that by connecting three pillars of the Medicare ecosystem: plans, providers, and brokers. With a united approach to integrated campaigns, we help regional and mid-size Medicare carriers break through to deliver work that truly differentiates them from the sea of sameness. 

Medicare Advantage is just the beginning 

Medicare Advantage gets star billing, but Medicare Supplement, prescription drug, and dental, vision, and/or hearing plans have their place—sometimes a very big place—in the show too, depending on where a carrier sells and to whom. 

We help you sell a full suite of products to consumers while helping your agents sell a well-rounded product portfolio too. With consumer sentiment and federal policy changing quickly, you need a marketing partner who can adapt and respond with you in real time. 

From OEP to AEP 

While most carriers focus primarily on the Annual Election Period (AEP), we know that Medicare is a year-round game. During the Open Enrollment Period (OEP), the AEP chickens come home to roost. We help carriers—and their agents—onboard and retain members for that plan year and beyond. We also know what matters most to members and Star ratings, and help you communicate how and when it’s best, so members take note and, most important, take action. 

During the lock-in period, we help carriers and agents alike capitalize on the age-in audience and Special Election Periods, whether it’s maximizing use of the 5-Star SEP or navigating dual-eligible/Low-Income Subsidy (LIS) SEPs. We help educate, empower, and enable insurers’ sales agents and members alike. 

Our full-cycle creative, content, digital, and media efforts ensure you and your Medicare sales agents fire on all cylinders all year long. Driving your lead generation and retention efforts comes down to strategy and creativity in one package—Heinrich. 

Pulling the right B2C Medicare marketing levers 

We help Medicare payers take a multi-pronged approach to growing and retaining their membership. 

• Localized media campaigns and go-to-market strategies, including retail activations, provider open houses, Medicare 101 events, and more. 

• Compliant audience segmentation and targeting efforts for key audiences such as age-ins, veterans, dual-eligibles, LIS beneficiaries, and those with chronic conditions or institutional special needs. 

• Plan/provider co-marketing that avoids steering, stays hyper local, and moves the needle on Medicare Advantage membership and patient panel growth for top-tier in-network providers. 

• Empathetic, humanized, story-driven campaigns that help seniors feel confident in their Medicare choices as well as their care. 

Your go-to B2B Medicare marketing agency

Medicare carriers sit at the intersection of members, providers, and brokers. Because providers and brokers often have outsized influence on beneficiaries, we help you drive affinity, advocacy, and preference with them. 

• Compliant Medicare co-marketing campaigns on the national and local levels 
  We help Medicare carriers and senior-care providers pool their resources to compliantly co-market. Our combination of traditional marketing and digital marketing guarantees impressions and conversions. See the fruits of our compliant co-marketing efforts here. 
  • Examples of traditional marketing deliverables: local media spots, direct mail, and out-of-home advertising 
  • Digital marketing examples: websites, email, and social media platforms like YouTube, Facebook, Instagram, Reddit, and Nextdoor  
    
• Medicare sales agent recruitment and retention 
  While direct-to-consumer Medicare shopping is on the upswing, Medicare sales agents still play a huge role as trusted guides. With Heinrich, you can recruit and retain agents who care most about helping people navigate a complex system. Discover how we achieved a 500% increase in new Medicare sales agents for one Medicare carrier. 

• Medicare sales agent education and enablement 
  Agents and brokers care most about lead generation, sales, and retention. We give them the resources and tools they need to sell any Medicare product, any time to any audience segment. We root our agent-centric approach in the agent journey and their need states while deftly infusing your messaging and business goals. Learn how we helped Humana achieve the highest net promoter score among agents of the top carriers.