PATIENT PANEL GROWTH & RETENTION

We started a movement to treat what ails senior-care providers 

At Heinrich, we know reaching seniors can no longer be transactional. We need to create a connection, especially in senior-focused care. To make that connection last, you need to speak to senior patients on their terms in ways that will resonate with them. It’s not easy, but we know what treatment plan to recommend. 

Seniors want to be seen, heard, and understood by their care teams. They want great care, of course, but they also want confidence in that care—and in themselves.  

We know how to create marketing plans that guide them through the non-linear process of finding a new doctor while respecting their pace and health goals. Choosing a provider happens in fits and starts at every possible marketing touchpoint. Here are some of the many marketing levers we pull. 

• Traditional marketing 
• Out-of-home advertising 
• TV and radio spots 
• Print ads and advertorials 
• Media interviews 
• Direct mail 
• Digital marketing 
• Website UX, design, and development 
• Content strategy and development 
• SEO, AI optimization, and paid search 
• Organic and paid social media 
• Carrier provider directories 
• Provider rating and comparison sites 
• Patient testimonials and reviews 
• Sales engagement and enablement marketing 
• Agent, broker, and sales channel support 
• Grassroots marketing 
• Open houses and community events 
• Retail activations 
• Word-of-mouth recommendations 

We’re there at every step, guiding them to the next decision that gets them closer to being your patient. We combine care, confidence, and creativity to develop meaningful connections that don’t just covert senior consumers into patients but endure.    

We drive lead generation and retention in senior care 

Almost 15 years ago, we created a senior-care marketing movement that prioritized humanity and creativity. We reimagined how senior-care providers communicate to an increasingly digital-savvy audience in an ever-more complex and drawn-out decision cycle.  

Here’s how we improve senior-care providers’ marketing health from fair to excellent. 

• Emotional trust as a lead generation strategy 
  The most qualified leads come from a foundation of trust and disruptive insights. We earn trust in spades by understanding what matters most to seniors and what will break through. We then create emotionally intelligent work rooted in story and deliver the right message at the right time and place. 
• Advocate on behalf of the senior patient  

Patients are people first. We don’t speak to them about conditions—we speak to them about their lives, their hopes, their legacy. To us, seniors are respected peers who we aim to empower. Seniors should be confident in their healthcare choices.  
 
We skip clinical speak to opt for true conversation. It’s not value-based care—it’s care that puts you first.  

• Connect senior-care providers, payers, and brokers 
  
  Too often, healthcare players get tangled up in a tug-of-war of us vs them with consumers as the rope. We help providers, payers, and brokers instead lock arms in support of seniors by maximizing impact and trust.
  
  When all three parties co-market compliantly, they not only combine acquisition and retention efforts but also do what healthcare should—put those they serve first. 

• Take a layered approach to a nonlinear senior consumer journey 
  Today’s consumer journey is more fragmented than ever before. That’s why we develop integrated campaigns across every channel, both traditional and digital.
  
  We connect offline tactics to your digital ecosystem through QR codes, smart speakers and more to test, measure, and optimize every deliverable. That’s how we get in front of your ideal audience no matter what screen, billboard, or publication they see in your target ZIP-code radius.
  
  With us, you’ll become more tightly woven into your local community through grassroots activations like community events, open houses, and neighborhood media appearances. 

Caring for the whole senior-care spectrum 

We’ve worked with senior-care providers of all types from across the nation to woo and sustain patients year over year. 

• Primary care providers: Whether you call yourself a general practitioner, geriatrician, doctor, physician, nurse practitioner, or physician’s assistant, the only words that matter to us are patient lead generation and retention.  
• Value-based care providers: Like you, we believe in quality over quantity when it comes to care. That holds for marketing too. We don’t believe in making things to make them but in making things that get you the business outcomes you want. 
• Specialists: While our individual teams have their marketing specialties, we know that integrated marketing, like integrated specialty care, achieves a greater sum than its parts.  
• Payviders: We take compliance and anti-steering as seriously as you do. We know how to thread the needle between your business goals and legal to stay on the up and up whether you’re looking to drive leads for a primary care provider, home-based provider, pharmacy, or other specialty. 

Data that speaks for itself 

4,850+ senior patient acquisitions 

Learn how we used the power of storytelling to convert almost 5,000 Medicare beneficiaries into new patients for a group of in-network value-based care providers in key markets.

41% new senior-patient conversion rate 

Our integrated marketing mix influenced double-digit patient panel growth for a fast-growing, senior-focused primary care provider group.  

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