Case Studies:
COUNTRY Financial
Helping the financial services provider lock in loyalty with its customer base and turn its farm and ranch insurance expertise into an effective loyalty program.
Opportunity:
COUNTRY Financial wanted to retain its loyal customer base in the farm and ranch segment.
Insights:
- Customers would place a high value on COUNTRY Financial's farm and ranch insurance expertise, making it effective currency for a loyalty communication program.
- Product messaging should be closely tailored to the industry's unique challenges.
- Communications should take the form of short industry news and how COUNTRY's products can help the customer protect their most valuable assets.
Execution:
The Farm and Ranch Customer Loyalty Program provides customers with timely industry information and relevant financial products through a direct mail package that includes personalized letter packages, newsletters and postcards. This highly cost-efficient program helps COUNTRY Financial agents connect with and communicate its ongoing commitment to farmers' and ranchers' success, and maintain its position as the provider of choice in this valuable segment.
