Relevance = Response
Heinrich Marketing
Relevance Boosts Loyalty for Country Financial
Considering a content-based marketing program? It’s been a smart move for Country Financial. The Country Financial Farm and Ranch Customer Loyalty Program developed by Denver Advertising Agency, Heinrich Marketing has increased retention of farm and ranch customers so effectively, Country is continuing the program for the third year and expanding it to customers of a new subsidiary.
“There was no formal loyalty program in place for this vital segment before,” notes Heinrich Senior Vice President Sandi McCann. “As part of a multi-touch communication strategy, we developed a highly targeted publication featuring short industry news, pairing it with relevant information on how Country Financial's products can help customers protect their most valuable assets.”
What made this program so successful? “Relevance, first and foremost,” says McCann. “This audience has very specific interests, challenges and needs. Besides being informative, useful and backed by Country’s respected experience providing financial security in the farming and ranching industry, the content Heinrich builds for this program is highly customized to this segment’s needs.”
“More than ever in today’s market,” adds McCann, “the better you know your customer and the more relevant you make your marketing messages, the better ROI you’ll see.”
Contact Heinrich, a Denver Advertising Agency, for more information.