The Market

Relevance = Response (Here’s Proof)

See how relevance increased retention so effectively for Country Financial that this Heinrich Marketing client is continuing the program for the third year and expanding it to customers of a new subsidiary.  

If you’re ramping up email and facing new questions about spending on print, start here. Matt Elliott, Director of Client Services at Listrak, says this is how to make all the right moves when you make the wise choice to move a portion of your budget from print direct mail to email.