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	We all want to do right by the planet. So, how do you reconcile continuing to integrate direct mail and other forms of print marketing into your strategy when digital marketing channels seem cleaner and more efficient? Because you need both online and offline channels to succeed with your marketing programs, you need to know the whole story about "green" marketing — and some new questions and standards to focus on. More > "Social media is one of the fastest, easiest ways to reach an audience," says Ivy Hastings, interactive marketing strategist with Heinrich interactive marketing partner Fusionbox. "It doesn't make sense for every situation; and you don't want to go in without a goal or a strategy. But use social media. Use it to build trust and relationships. Use it to get feedback about your products and services. It's true one-to-one marketing." More >	You've got them surrounded. Mailbox, inbox, Facebook wall, Twitter stream, mobile device, search results, TV, radio, print ads... You can target customers from every direction at once. Yet as marketing channels have multiplied, one truth hasn't changed: More isn't necessarily better. "Integrating, not just duplicating, your message across channels is one of the most important ways to optimize your marketing quickly," says Heinrich president and owner George Eddy. "You can reach a bigger or broader audience and convey your message via multiple touchpoints. The key is in knowing which channels work best in what combination for your campaign, so you don't confuse customers — or your ability to measure response." Start with this guide to the anatomy of a smart integrated multichannel marketing campaign. More > Sandi McCann Senior Vice President 303.239.5213 smccann@heinrich.com Please send comments about content or suggestions for how to improve our newsletter to Sandi at suggestions@heinrich.com.

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