 |
 The
landscape for marketing to working women is changing. Women have more
money, savvy and capacity
to take control of their finances, health care, careers and relationships.
We asked experts for three tips to help you market to the influential,
economically empowered, mature and mid-life women’s market based
on emerging social dynamics.
In
the Advertising Age whitepaper ‘The New Female Consumer: The Rise
of the Real Mom,” NBC Universal’s women’s networks president
Lauren Zalaznick points out that “It’s not enough to understand
that women are the principal shoppers, that women have the ‘power
of the purse.’ It’s that [marketers] need customized ways
of reaching these women.”
Read
on >
 Two
categories of industry stepped up their direct mail presence in 2009,
and it appears that the trend
is continuing into 2010, according
to
Direct Magazine. "Direct mail
was predominately the domain of 'traditional
direct marketing companies' like catalogers, publishers, financial services
firms, insurance companies and continuity clubs," notes the article.
"Now with the new decade upon
us, the landscape has changed."
More
>
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Sandi McCann
